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Coty Makes a $200M Bet on Kim Kardashian

Monday, June 29, 2020
Coty Makes a $200M Bet on Kim Kardashian
29
Jun

Kim Kardashian sold 20% of her beauty brand KKW Brands to Coty for $200 Million, giving her company a $1B valuation. The deal strengthens the shift to e-commerce and the value that a celebrity brings to consumer brands.

While not every deal Kim has been involved in has been considered successful, it is clear that Coty is placing a major bet on the celebrity clout that Kim and her brand bring.

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