Nathan Latka is one of the most controversial interviewers in tech. Find out why he declared Gil Eyal as the new king of influencer marketing in 2018. For more information about Nathan click here.
This is reposted from here.
HYPR was sold in April of 2020.
Gil Eyal is the CEO and Founder of HYPR, the World’s largest influencer search and discovery directory. Founded in 2013, HYPR offers brands and marketers in-depth audience analytics for over 10 million influencers across major social channels.
Gil Eyal has revolutionized the way many of the World’s biggest agencies and brands are running influencer marketing by focusing on the same data, analytics and audience demographic information relevant to any other form of marketing. Under Gil’s direction, HYPR boasts a client base of over 100 Fortune 500 brands, as well as the biggest advertising and PR agencies in the world, including LVMH, Next Models, PepsiCo, Mediacom, Michael Kors, Calvin Klein, Time Inc. and Estée Lauder.
Time Stamped Show Notes:
1:00 – Nathan’s introduction to today’s show
1:51 – The big difference between famous and influential
2:58 – How they track 1B influencers on a weekly basis to understand influencers in every niche
3:55 – How they connect their clients with influencers that are impactful in real-time
4:15 – Why they chose to work strictly with brands, not build a marketplace
5:02 – How they bill 95% of their clients on annual, recurring contracts
5:10 – How their contracts range from $20k-$500k per year
5:24 – How they price their product based on services and features
6:17 – How Gil leveraged experience at Mobli to launch HYPR! 4.5 years ago
6:40 – Why Mobli failed despite strong investment and adoption from celebrities
7:59 – How they’ve raised $8M to date
8:15 – The major downside of gaining too much attention too fast
8:39 – Why HYPR! chose to seek funding from VC instead of celebrities
9:41 – How they work with 100 companies in the Fortune 500 and 100 agencies
10:00 – How they’ve grown to a team 35 spread across the U.S. and Israel
10:10 – How Gil used to investigate computer crimes for the Israeli military
10:36 – How they acquire new customers by giving value upfront with free evaluations
11:32 – How they are able to maintain a $20k CAC
12:14 – Why they aim for a year-long payback period
12:40 – How their average first year contract is around $30k
12:55 – Their strategy for growing revenue through upsells and customer expansion
13:45 – Why they model their lifetime customer value at $150-200k
14:09 – How they’re producing close to $9M in ARR this year
14:29 – Why churn rate lead them to focus on enterprise clients
15:17 – How they’ve grown revenue 6x YoY by increasing product pricing and expanding offering to existing clients
16:08 – Gil Eyal’s favorite business book
16:15 – CEO Gil Eyal follows
16:21 – His favorite online tool
16:30 – Average hours of sleep per night
16:52 – If you could let your 20 year old self know one thing, what would it be?
Favorite Book?— BuzzMarketing
What CEO do you follow?— Elon Musk
What is your favorite online tool?— Hubspot
How many hours of sleep do you get?— 4
If you could let your 20 year old self know one thing, what would it be?— Don’t stay a lawyer just because people want you to; lay off the hair gel