Gil was responsible for leading all major celebrity endorsement deals for Mobli, including deals with the biggest artists in the world - Leonardo DiCaprio, Serena Williams, Adam Levine, Pitbull, Lil Wayne, Zendaya Coleman, Kevin Hart and more. The celebrities used the app in an effort to drive millions of downloads and installs.
We negotiated an endorsement deal with one of the generation's greatest talents who was also rumored to invest in the company (though we don't know for sure!)
We made lemonade from a bad situation with Lance Armstrong that ended up driving millions of users to the app.
We discovered Zendaya before she blew up and here is an early video she did for Mobli!
We leveraged some of the world's largest celebrities to drive traffic to the app.